Distributed Conversations and Fragmented Attention

Back in February I posted a piece on "social fatigue" based on an article by Josh Catone who wrote on a fellow who decided to map his social media usage.  As Josh writes "With so many new web sites and services vying for our attention it is easy to feel the effects of social media fatigue"

I recently ran across another article by Brian Solis over at PR 2.0 who discusses the fragmentation of our social media conversations.  As Brian writes "conversations are fragmenting and quickly and increasingly becoming difficult for the content source to 1) host conversations and 2) engage commenters and stay connected to the discussion across networks".  It's a great article which makes some great points but also points out where we need innovation to de-frag these social conversations. 

Brian says "New tools and services that connect those comments back to the source will help create a manageable universe where people orbit the point of origin instead of creating a series of disparate galaxies of conversations around the same idea." 

Learn more about Brian Solis and his PR 2.0 blog here.